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The Medium is the Massage Publisher: Gingko Press, by Marshall McLuhan
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30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.
- Sales Rank: #1048648 in Books
- Published on: 2006
- Binding: Paperback
Most helpful customer reviews
0 of 0 people found the following review helpful.
Mind Blowing, Great Book
By DJGarner
for me, this book is a mind bender every time i re-read it. When i read the book again, i always seem to realize something new and amazing. This book was far ahead of its time, but very accurate. This book helps understand the human relationship to that of technology, specifically the television, but it can easily be adapted to the internet, and most other new technologies. Great book, that gets you thinking for sure about the way the world is and what it could be.
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